Greenfield Capital signs up as Patron
By David Grant, operations director
At Greenfield, we’re proud to join the NACFB as a Patron, as this marks a further milestone in our evolution.
As an FCA-authorised lender, we mainly help introducers with chain-breaking on residential properties. We feel there is an alignment of values with the NACFB, so timing is opportune for us to widen our bridging services to the Association’s introducer Members. For some, our brand name has remained under the radar but, as we also fund unregulated residential bridging and commercial bridging, we feel we’d be missing a trick not to support introducer Member of the NACFB.
Greenfield Capital has been successfully lending for eight years and has steadily grown the business to become a national lender. We launched our first Guernsey-based fund back in 2012 and now successfully utilise a number of our institutional funding lines.
The foundations of our success have been built upon our strong working relationships with our professional introducers. Although we receive many direct client bridging enquiries, we’ve found that introducers really understand client requirements and effectively present workable propositions for funding. It’s the repeat business we do with our 4000+ professional introducers, which marks the strength of our relationship and has since become our reputation. This has been built upon simple values like giving committed lending decisions and delivering on our promises. Indeed, people like our openness and honesty.
What makes Greenfield different?
Many lenders may have a similar vision as to what makes their company successful, but in reality we all have different business models. For Greenfield, it’s about making it work for our introducers and client borrowers, as we recognise that, without them, we wouldn’t be here today.
So, what we say and what we do is aligned to our introducer and client service. We’ve learnt over the years what our introducers want and need. As mentioned earlier, these are about simple values, such as if I promise to call you back, I’ll call you back.
Our sales team is headed up by our BDMs: Alex, Andrew and Latif. These guys are knowledgeable, solution-driven and fiercely competitive to deliver superior results for our introducers. BDM support manager ‘Ams’ heads up the support team of like-minded members. The BDMs also have a direct channel to our underwriters so, in most cases, we aim to give a committed decision within an hour.
Why do introducers go first to Greenfield?
It’s a personal service, so most prefer to call us. Alternatively, you can email us or fill in the online form; we’ll talk through the proposition with you and give you our committed position speedily.
If the proposition needs shaping to make it work we’ll look for a solution, but if it’s not one for us we’ll tell you. We’re geared for speed with many facilities completing within a week. It’s a simple process and we are nimble on our feet.
We recognise the importance of cash flow so we pay our introducers a 1.5% proc fee on the day of completion (residential), and where broker fees are charged we’ll collect these on behalf of our introducers too. These fees are normally in the introducer’s bank account by the end of the day.
Our sweet spot is bridging lending for both regulated and unregulated residential properties, and commercial bridging. These tend to be for chain-breaking, auction purchases or unmortgageable properties. We’ll lend for periods of up to 12 months, providing extensions where the exit allows for us to do so. We lend amounts ranging from £26,000 to £5m. No serviceability requirements as interest is added to the facility with a bullet repayment at redemption.
Loan to values up to 70%. Our standard rates are from 0.75% pm and most products have no exit fee. We want our introducer’s business so will do what’s achievable to capture it, we promise.
We are proud to be recognised as a Patron and looking forward to working closely with the NACFB and its introducer Members.